Tel: +998901234567
Search

No. 2 (2025)
Marketing

Articles

THE IMPORTANCE OF BENCHMARKING IN INCREASING THE COMPETITIVENESS OF MANUFACTURING ENTERPRISES

Published 2025-02-28

Authors
Musayeva Shoira Azimovna a , Samarkand, Uzbekistan b
Affiliations
a Professor of Samarkand Institute of Economics and Service
b N/A
PDF Google Scholar Google Scholar

Abstract

In this article, enterprises can improve their position in the market compared to competitors, reduce costs, increase efficiency, enhance consumer satisfaction, identify weak points, determine the strategic goal of the enterprise in the market, identify information sources, determine the type and volume of information, choose information collection methods, analyze inform ation, and review the content and technology of benchmarking.

Keywords

Enterprise, efficiency, market, strategy, consumer, marketing, benchmarking, competitiveness, benchmarking stages

References

  1. Armstrong, G., Kotler, P., & Marker, M. (2016). Marketing: An Introduction. Pearson, England. Paperback: 720 pages.
  2. Kotler, P., & Keller, K. L. (2012). Marketing Management. Pearson Education, Inc., USA.
  3. Kotler, P., Armstrong, G., Wong, W., & Saunders, D. J. (2013). Osnovy marketinga (5th European edition). Textbook. Moscow: OOO "IDWilliams". – 752 p.
  4. Soliev, A., & Vuzrukhonov, S. (2010). Marketing, Market Science. Textbook. Tashkent: Economics -Finance. – 424 p.
  5. Ergashkhodjaeva, Sh. J., Qosimova, M. S., & Yusupov, M. A. (2011). Marketing. Textbook. Tashkent: TSIU. – 202 p.
  6. Musaeva, Sh. A. (2023). Marketing Research. Textbook. Publishing and Creative Department of LLC "STAR -SEL". Samarkand.
  7. Musaeva, Sh. A. (2022). Integrated Marketing Communication. Textbook. "Mahorat" Publishing House, Samarkand.
  8. Musaeva, Sh. A., & Usmonova, D. I. (2021). Innovative Marketing. Textbook. "TURON EDITION".

Downloads

Download data is not yet available.