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No. 7 (2025)
Marketing

Articles

IMPORTANCE OF INTERNATIONAL MARKETING STRATEGY IN INCREASING THE VOLUME OF EXPORTS IN THE AUTOMOBILE INDUSTRY

Published 2025-07-31

Authors
Akramov Tohir Abdirahmonovich
Affiliation
TDIU, professor of the Department of Marketing, i.f.d
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Abstract

This article explores the role and importance of international marketing strategy in increasing export volumes in the automotive industry. It analyzes the current state of the global automotive market, regional production dynamics, and the international market entry strategies of leading automakers. The study identifies the impact of product, pricing, distribution, and promotion strategies on export efficiency. Additionally, the modern relevance of localization and digital marketing tools is highlighted.

Keywords

automotive industry, export, international marketing, marketing strategy, localization, digital marketing, global market

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