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No. 7 (2025)
Marketing

Articles

APPLICATION OF ARTIFICIAL INTELLIGENCE TOOLS AND THEIR MARKETING STRATEGIES IN DETERMINING THE TARGET AUDIENCE IN HIGHER EDUCATION INSTITUTIONS

Published 2025-07-31

Authors
Maxmudov Faxriddin Umarovich
Affiliation
TAFU, Researcher of the Department of Network Economics
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Abstract

This study analyzes the integration of artificial intelligence technologies into the marketing strategies of higher education institutions. The role of AI tools in optimizing university operations is revealed through user segmentation, recommendation syste ms, digital communication, and the “Smart University” model. Based on an international literature review, conceptual approaches are developed and a model of AI -based personalized marketing and strategic management is proposed.

Keywords

artificial intelligence, higher education, digital marketing, segmentation, recommendation system, management, smart university

References

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