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No. 3 (2025)
Marketing

Articles

IMPACT OF DIGITAL MARKETING ON MODERN TOURISM

Published 2025-03-28

Authors
Abduvaxidov Abdumalik Maxkamovich
Affiliation
Professor of the "Tourism and Service" department of TDIU
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Abstract

This study analyzes the effectiveness of digital marketing tools in the context of modern tourism. User behavior is examined through the lens of the Push –Pull– Resistance model. A comparative evaluation of Social Media, Email marketing, and SEO strategies i s conducted to assess their impact on conversion, trust -building, and technical efficiency. In addition, a SWOT analysis reveals the strengths and 576 weaknesses of social media marketing, while the integration of technologies such as AI, VR, and chatbots is explored as a means to enhance user experience. The findings underscore the strategic role of digital marketing in influencing tourist decision -maki ng and provide practical recommendations for tourism professionals.

Keywords

tourism, digital marketing, social media, SEO, Email marketing, Push –Pull–Resistance model, SWOT analysis, user experience, technological transformation, conversion

References

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