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No. 3 (2025)
Marketing

Articles

IMPACT OF FINANCIAL LITERACY AND SOCIAL NETWORKS ON ECONOMIC STABILITY

Published 2025-03-28

Authors
Eshpulatova Muazzam Barnoyevna
Affiliation
Doctoral student of the Department of Economic and Financial Security of Tashkent State University of Economics
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Abstract

This study aims to determine the impact of financial literacy and social media on economic stability. It employs the human capital model, regression analysis, correlation analysis, and agent -based modeling (ABM) approaches to examine how levels of financia l knowledge, investment behavior, saving habits, and financial information on social media influence economic decision -making. Based on a survey of 234 respondents in Uzbekistan, the research explores the relationships between age groups, financial decisio n-making strategies, and saving behavior. The findings confirm the crucial role of financial literacy in enhancing economic stability and provide recommendations for improving the effectiveness of financial education programs.

Keywords

financial literacy, economic stability, social media, human capital model, regression analysis, correlation analysis, investment, saving habits, digital financial literacy, credit strategies, interest rates, debt management, financial education, macroecon omic analysis, agent -based modeling

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