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No. 11 (2025)
Marketing

Articles

ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT

Published 2025-11-29

Authors
Xamidbayev Asadbek Nodir oʻgʻli
Affiliation
Graduate student of Termiz University of Economics and Service
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Abstract

The article examines the role of modern marketing strategies in tourism development from a theoretical perspective. Mechanisms of demand formation in tourism services are analyzed through digital marketing, branding, artificial intelligence, AR/VR technolo gies, and psychological approaches. It is demonstrated how marketing strategies influence the perception of value and competitiveness of tourism destinations. A conceptual model of marketing integration in the tourism sector is proposed. Theoretical insigh ts are substantiated based on a review of current academic literature.

Keywords

tourism marketing, digital strategies, branding, artificial intelligence, customer loyalty, destination management

References

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