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No. 9 (2025)
Marketing

Articles

THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY

Published 2025-09-30

Authors
Abidjonov Nodirbek Odiljon oʻgʻli
Affiliation
Employee of TADBIRKOR V A ISHBILARMON LLC
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Abstract

The study analyzes the role of artificial intelligence (AI) -based digital marketing strategies in enhancing the efficiency of e -commerce. The importance of AI technologies in improving user experience, personalizing purchasing processes, strengthening secu rity, and optimizing marketing costs is highlighted based on scientific sources and practical examples. The results indicate that AI tools play a significant role in increasing conversion rates, strengthening customer loyalty, and ensuring the sustainable development of trading processes. This work carries both theoretical and practical value for developing strategic approaches in companies.

Keywords

e-commerce, artificial intelligence, digital marketing, personalization, user experience, antifraud systems, conversion. 271

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