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No. 9 (2025)
Marketing

Articles

LEVERAGING INNOVATIVE MARKETING STRATEGIES IN RETAIL THROUGH DISTRIBUTED DATA AND KNOWLEDGE -BASED SYSTEMS

Published 2025-09-30

Authors
Karimova Nafisabonu Djamshidovna
Affiliation
PhD student, Tashkent State University of Economics
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Abstract

In today’s competitive retail landscape, innovative marketing strategies are essential. This paper explores how distributed data systems and knowledge -based technologies can enhance marketing effectiveness. By analyzing data from diverse sources and applyi ng AI -driven insights, retailers can better understand customer behavior and market trends. Knowledge -based systems enable personalized marketing and precise targeting. A distributed approach improves scalability, responsiveness, and security. The paper al so addresses data privacy challenges. In conclusion, leveraging advanced analytics and intelligent systems helps retailers gain a competitive edge and achieve sustainable growth.

Keywords

innovative marketing strategies, retail industry, distributed data, knowledge -based systems, customer engagement, advanced analytics, competitive advantage

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