IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL
Affiliation
Student of the 231st Digital Economy Group of the Faculty of Social and Economic Sciences of Urganch State University named after Abu Rayhan Beruni
Abstract
The article examines the impact of digital technologies on retail trade and the significance of the ROPO model (Research Online, Purchase Offline). A comparative analysis of international practices (Germany, the UK, Poland, etc.) has been conducted, alongs ide an assessment of the potential for implementing the ROPO model in the context of Uzbekistanʼs retail market. A SWOT analysis was applied to identify the strengths, weaknesses, opportunities, and threats of the model.
Keywords
retail trade, digital technologies, ROPO model, e -commerce, omnichannel strategy, SWOT analysis
References
Downloads
Download data is not yet available.