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No. 9 (2025)
Marketing

Articles

FOREIGN EXPERIENCE IN INCREASING COMPETITIVENESS IN THE MARKET OF ADVERTISING SERVICES AND DIRECTIONS FOR ITS APPLICATION IN UZBEKISTAN

Published 2025-09-30

Authors
Xamrakulov Azamat Baxritdinovich
Affiliation
Deputy Head of the Department of the Samarkand Regional Administration of the Committee for the Development of Competition and Protection of Consumer Rights of the Republic of Uzbekistan and an independent researcher of the "Real Economy" Department of the Samarkand Institute of Economics and Service
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Abstract

This article examines the issues of enhancing competitiveness in the advertising services market, analyzing foreign best practices and exploring the possibilities of their application in Uzbekistan. The study highlights global trends such as digital transf ormation, innovative marketing strategies, and brand management. The current state of Uzbekistanʼs advertising market is analyzed, along with existing challenges, and practical recommendations are proposed to improve the industryʼs competitiveness based on international experience.

Keywords

advertising services, competitiveness, innovation, foreign experience, digital marketing, digital technologies, service quality, consumer behavior. 488

References

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