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No. 1 (2026)
Marketing

Articles

MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES

Published 2026-01-31

Authors
Bazarova Mamlakat Supiyevna
Affiliation
Senior lecturer of Asia International University
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Abstract

This article examines the role and significance of marketing approaches in ensuring the long -term competitiveness of industrial enterprises. The study analyzes modern marketing strategies, digital transformation processes, customer -oriented № 1 -SON YANVA R, 202 6-YIL 150 approaches, and brand loyalty formation mechanisms. Based on empirical data, conceptual foundations of an effective marketing model for industrial enterprises have been developed. Research results show that effective use of digital marketing tools can increase sales productivity by 20% and reduce marketing costs by 30% in industrial enterprises.

Keywords

industrial marketing, competitiveness, digital transformation, brand loyalty, customer experience, strategic marketing, B2B marketing

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