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No. 10 (2025)
Marketing

Articles

MARKETING STRATEGIES OF THE DEVELOPMENT OF GOLDEN BEL MOUNTAIN RESORT IN PARKENT DISTRICT

Published 2025-10-31

Authors
Ashurov Abdulaziz Rustamovich a , Ishmuratov Baxodir Xusanovich b , Mahmudov Ziyoviddin Shamsiddinovich c , Fatema Nabizada Javid d
Affiliations
a Tashkent International University of Chemistry, Department of International Economics, etc. associate professor, Ph.D
b Department of Economics, Termiz University of Economics and Service, senior lecturer, Ph.D
c Andijan State Institute of Foreign Languages, teacher of the Korean language and literature department of the integrated course of English language teaching
d Student of Tashkent International University of Chemistry, Business Management
PDF (Uzbek) Google Scholar Google Scholar

Abstract

This paper analyzes the development prospects of the Oltin Bel Mountain resort in Parkent District, Uzbekistan. Using GIS spatial modeling, SWOT analysis, and comparative benchmarking, the study evaluates geographic and marketing factors influencing destin ation competitiveness. Results indicate that north -facing slopes above 1,700 m are optimal for ski and eco -tourism development. Strategic priorities include brand creation, infrastructure improvement, and year -round product diversification. Findings contri bute to sustainable mountain -tourism planning and branding practices in Uzbekistan and Central Asia.

Keywords

Parkent, Oltin Bel, GIS, SWOT, tourism branding, mountain tourism, marketing strategy

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