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№ 11 (2025)
Marketing

Articles

АНАЛИЗ ОТНОШЕНИЙ МЕЖДУ УЧАСТНИКАМИ МАРКЕТИНГОВОЙ ЭКОСИСТЕМЫ ПРОМЫШЛЕННОГО КЛАСТЕРА

Опубликован 2025-11-29

Авторы
Sobirov Azizbek Avazbekovich
Организация
Ташкентский государственный экономический университет, кафедра «Маркетинг», к.э.н., доцент E:mail
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Аннотация

В данном исследовании проанализированы взаимосвязи между участниками маркетинговой экосистемы в промышленных кластерах. Установлено, что взаимодействия внутри кластера носят сетевой характер, а синергетическая эффективность достигается за счёт сотрудничест ва и обмена знаниями. С помощью анализа социальных сетей оценены показатели центральности участников, а также определены их роли и уровни влияния через анализ заинтересованных сторон. Подтверждена положительная взаимосвязь между распространением знаний, ин новационным развитием и эффективностью кластеров. На основе результатов даны практические рекомендации для органов управления кластером и предприятий.

Ключевые слова

промышленный кластер, маркетинговая экосистема, анализ социальных сетей, заинтересованные стороны, обмен знаниями, синергия, инновации

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