Asosiy navigatsiya menyusiga o'tish Asosiy kontentga o'tish Sayt quyi qismiga (futer) o'tish

SANOAT KLASTERLARIDA MARKETING EKOTIZIMI ISHTIROKCHILARI OʻRTASIDAGI OʻZARO ALOQALAR TAHLILI

Tashkilot
Toshkent davlat iqtisodiyot universiteti “Marketing” kafedrasi PhD., dotsenti E:mail

Annotatsiya

Ushbu tadqiqotda sanoat klasterlarida marketing ekotizimi ishtirokchilari oʻrtasidagi oʻzaro aloqalar tahlil qilingan. Klaster ichidagi aloqalar tarmoq xarakteriga ega ekani, hamkorlik va bilim almashinuvi orqali sinergik samaradorlikka erishilishi aniqlan gan. Ijtimoiy tarmoq tahlili orqali ishtirokchilarning markaziylik koʻrsatkichlari baholangan, manfaatdor tomonlar tahlili yordamida esa ularning rol va taʼsir darajalari aniqlangan. Bilim tarqalishi, innovatsion rivojlanish va klasterlar samaradorligi oʻrtasida ijobiy bogʻliqlik mavjudligi asoslab berilgan. Tadqiqot natijalari asosida klaster boshqaruvi va korxonalar uchun amaliy tavsiyalar ishlab chiqilgan.

Kalit so'zlar

sanoat klasteri, marketing ekotizimi, ijtimoiy tarmoq tahlili, manfaatdor tomonlar, bilim almashinuvi, sinergiya, innovatsiya


Adabiyotlar ro'yxati

  1. Porter, M.E. (1998). Clusters and the New Economics of Competition. Harvard Business Review, 76(6), 77 -90. https://www.hbs.edu/faculty/Pages/item.aspx?num=46852
  2. Day, G.S. (2011). Closing the Marketing Capabilities Gap. Journal of Marketing, 75(4), 183 -195. https://journals.sagepub.com/doi/10.1509/jmkg.75.4.183
  3. Day, G.S., & Moorman, C. (2010). Strategy from the Outside In: Profiting from Customer Value. McGraw -Hill. https://pmc.ncbi.nlm.nih.gov/articles/PMC7190507/
  4. European Observatory for Clusters and Industrial Change. (2020). Cluster Management Excellence in Europe. European Commission. https://ec.europa.eu/growth/smes/cluster/observatory
  5. Marshall, A. (1890). Principles of Economics. Macmillan and Co. https://www.econlib.org/library/Marshall/marP.html
  6. Saxenian, A. (1994). Regional Advantage: Culture and Competition in Silicon Valley and Route 128. Harvard University Press. https://www.hup.harvard.edu/catalog.php?isbn=9780674753402
  7. Sheresheva, M., Baggio, R., & Valitova, L. (2022). Application of Social Network Analysis to Visualization and Description of Industrial Clusters. Journal of Risk and Financial Management, 15(3), 129. https://www.mdpi.com/1911 - 8074/15/3/129
  8. Moore, J.F. (1993). Predators and Prey: A New Ecology of Competition. Harvard Business Review, 71(3), 75 -86. https://hbr.org/1993/05/predators -and-prey-a- new-ecology -of-competition
  9. Hewett, K., Rand, W., Rust, R.T., & van Heerde, H.J. (2022). Cross -border Marketing Ecosystem Orchestration. Journal of International Marketing, 30(1), 1 -15. https://www.sciencedirect.com/science/article/abs/pii/S0167811621000690
  10. Freeman, R.E. (1984). Strategic Management: A Stakeholder Approach. Pitman Publishing. https://www.cambridge.org/core/books/strategic - management/E3CC2E2CE01254684A4B7E1D3C2F4AC4
  11. Hult, G.T.M., Mena, J.A., Ferrell, O.C., & Ferrell, L. (2011). Stakeholder Marketing: A Definition and Conceptual Framework. AMS Review, 1(1), 44 -65. https://link.springer.com/article/10.1007/s11747 -015-0424 -y
  12. Vargo, S.L., & Lusch, R.F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1 -17. https://journals.sagepub.com/doi/10.1509/jmkg.68.1.1.24036
  13. Pera, R., Occhiocupo, N., & Clarke, J. (2016). Motives and Resources for Value Co -creation in a Multi -stakeholder Ecosystem. Journal of Business Research, 69(10), 4033 -4041. https://www.sciencedirect.com/science/article/abs/pii/S0148296316300686
  14. Audretsch, D.B., & Feldman, M.P. (1996). R&D Spillovers and the Geography of Innovation and Production. American Economic Review, 86(3), 630 -
  15. https://www.jstor.org/stable/2118216
  16. Jaffe, A.B., Trajtenberg, M., & Henderson, R. (1993). Geographic Localization of Knowledge Spillovers as Evidenced by Patent Citations. Quarterly Journal of Economics, 108(3), 577 -598. https://academic.oup.com/qje/article/108/3/577/1881903
  17. Boschma, R. (2005). Proximity and Innovation: A Critical Assessment. Regional Studies, 39(1), 61 -74. https://www.tandfonline.com/doi/abs/10.1080/0034340052000320887
  18. Freeman, L.C. (1985). The Development of Social Network Analysis. Empirical Press. https://en.wikipedia.org/wiki/Social_network_analysis
  19. Mitchell, R.K., Agle, B.R., & Wood, D.J. (1997). Toward a Theory of Stakeholder Identification and Salience. Academy of Management Review, 22(4), 853 -
  20. https://journals.aom.org/doi/10.5465/amr.1997.9711022105
  21. Zhang, Z., Liu, J., & Gu, X. (2020). Stakeholder Analysis and Social Network Analysis in Industrial Land Redevelopment. International Journal of Environmental Research and Public Health, 17(24), 9206. https://www.mdpi.com/1660 - 4601/17/24/9206
  22. Richter, N.F., & Hauff, S. (2024). Necessary Engagement in Stakeholder Relationships for Successful Membership in Industrial Clusters. Journal of Business Research, 176, 114558. https://www.sciencedirect.com/science/article/abs/pii/S001985012400021X
  23. Komorowski, M. (2019). First Outline of an Innovation Ecosystem Index. European Commission, Joint Research Centre. https://ec.europa.eu/futurium/en/system/files/ged/final_study_on_innovation_ecosyst ems_in_europe_imec_smit_komorowski.pdf
  24. European Commission. (2024). European Innovation Scoreboard 2024. Publications Office of the European Union. https://research -and- innovation.ec.europa.eu/statistics/performance -indicators/european -innovation - scoreboard_en
  25. Cohen, W.M., & Levinthal, D.A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), 128 -
  26. https://www.jstor.org/stable/2393553

Yuklab olishlar

Yuklab olish ma’lumotlari hali mavjud emas.