Tel: +998977838464
Search

Son 9 (2024)
Marketing

Ilmiy maqolalar

IJTIMOIY MEDIA PLATFORMALARINING ANALITIK VOSITALARI ORQALI FOYDALANUVCHILAR FAOLIYATINI KUZATISH VA MARKETING STRATEGIYASINI OPTIMALLASHTIRISH

Betlar 12-19

Nashr etilgan 2024-11-30

Mualliflar
Sayfullo Safarovich Xaitov
PDF Google Scholar Google Scholar

Annotatsiya

Mazkur maqolada ijtimoiy media platformalarining analitik vositalari yordamida foydalanuvchilar faoliyatini kuzatish va tijorat banklari marketing strategiyalarini optimallashtirish masalalari yoritilgan. Jahon banklarining ilgʻor tajribalariga asoslangan holda, mijozlar xatti-harakatlarini kuzatish va demografik maʼlumotlardan foydalanish orqali marketing samaradorligini oshirish yoʻllari koʻrsatib berilgan. Xorijiy tajribalarni mahalliy tijorat banklariga moslashtirish orqali raqobatbardoshlikni oshirish, mijozlar ehtiyojlarini chuqurroq tushunish va maqsadli auditoriyaga moslashtirilgan xizmatlarni taklif qilish imkoniyatlari tahlil qilingan. Ushbu maqola tijorat banklari marketing faoliyatini raqamli transformatsiya sharoitida takomillashtirish uchun amaliy tavsiyalarni oʻz ichiga oladi.

Kalit so'zlar

ijtimoiy media analitikasi, foydalanuvchi xatti-harakatlari, marketing strategiyasi, tijorat banklari, jahon tajribasi, demografik tahlil, raqamli transformatsiya, bank marketing, shaxsiylashtirish.

Adabiyotlar ro'yxati

  1. Kaplan, A. M., & Haenlein, M. (2020). Social Media Analytics and Marketing
  2. Strategy: Enhancing Business Performance. Cambridge University Press.
  3. Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing: Strategy,
  4. Implementation, and Practice. Pearson Education.
  5. McKinsey & Company. (2023). The Future of Analytics in Social Media
  6. Marketing: Trends and Case Studies. McKinsey Insights Publishing.
  7. Grewal, D., & Levy, M. (2021). Marketing Analytics: Connecting Social
  8. Media Data to Consumer Behavior. McGraw-Hill Education.
  9. Deloitte Insights. (2022). Social Media in Banking: Analytics for Growth and
  10. Transformation. Deloitte University Press.
  11. Boyd, D. M., & Ellison, N. B. (2021). Social Network Sites and Their Role in
  12. Modern Business Communication. Sage Publications.
  13. Sentiment Analysis Research Group. (2020). AI-Powered Sentiment Analysis
  14. in Banking and Marketing. Springer.
  15. Statista. (2023). Global Trends in Social Media Analytics for Financial
  16. Services. Statista Research Department.
  17. Balakrishnan, R., & Sundaresan, P. (2021). Customer Insights from Social
  18. Media Analytics: A Practical Guide. Wiley.
  19. IBM Research. (2022). AI and Machine Learning in Social Media Analytics.
  20. IBM Watson Insights.
  21. Meta for Business. (2023). Optimizing Marketing Strategies with Facebook
  22. Analytics. Meta Platforms, Inc.
  23. Oracle Marketing Cloud. (2022). Data-Driven Marketing in the Digital Age.
  24. Oracle Corporation.
  25. Purohit, H., & Verma, R. (2021). Big Data in Banking: Applications and
  26. Challenges in Social Media. Routledge.
  27. PwC Digital Services. (2023). Maximizing ROI through Social Media
  28. Analytics: A Guide for Banks. PricewaterhouseCoopers.

Yuklab olishlar

Yuklab olish ma’lumotlari hali mavjud emas.