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No. 4 (2025)
Marketing

Articles

THE ROLE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE

Published 2025-04-30

Authors
Shaislamova Muazzamxon Raximxodjaevna a , Muhammad al -Xorazmiy nomidagi TATU b , Shayzoqova Munisa Meliqoʻzi qizi c , Muhammad al -Xorazmiy nomidagi TATU talabasi d
Affiliations
a N/A
b Associate Professor of "Management and Marketing" Department
c N/A
d N/A
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Abstract

The article explores the role and significance of artificial intelligence technologies in e-commerce . It provides a detailed analysis of the contribution of AI systems to enhancing customer experience , delivering personalized services , optimizing marketing strategies , and automating business processes . The study also highlights the impact of AI-driven technologies on the development prospects of e-commerce . The findings demonstrate that artificial intelligence serves as a crucial tool in improving competitiveness and boosting sales within the e-commerce sector .

Keywords

e-commerce, artificial intelligence, customer experience, personalization, digital marketing. 205

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