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Ilmiy maqolalar

YASHIL IQTISODIYOT SHAROITIDA MARKETING KONSEPSIYALARINI QOʻLLASHNING ZAMONAVIY YONDASHUVLARI

DOI 10.67668/mj/2025issspecial/1431 Betlar 27-34

Nashr qilingan 2025-10-16

Mualliflar
Ergashxodjaeva Shaxnoza Djasurovna
Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
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Annotatsiya

Yashil iqtisodiyot va marketing integratsiyasi bugungi global iqtisodiy-ijtimoiy muhitda strategik ahamiyat kasb etmoqda. Ushbu maqolada yashil iqtisodiy model doirasida marketing konsepsiyalarining transformatsiyasi, xalqaro tajribalar, raqamli texnologiyalar va ekologik indikatorlarga asoslangan yondashuvlar tahlil qilingan. Marketing–iqtisodiyot–ekologiya integratsion modeli asosida marketingning ekologik va ijtimoiy funksiyalari nazariy jihatdan asoslab berildi. Tadqiqot nazariy manbalar tahliliga tayanadi hamda barqaror rivojlanish maqsadlariga xizmat qiluvchi marketing yondashuvlarini belgilab bergan.

References

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