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Ilmiy maqolalar

TASHQI BOZORLARDA TOVAR VA XIZMATLARNING RAQOBATBARDOSHLIGINI OSHIRISHDA ZAMONAVIY MARKETING TEXNOLOGIYALARIDAN FOYDALANISH

DOI 10.67668/mj/2025issspecial/1445 Betlar 97-101

Nashr qilingan 2025-10-16

Mualliflar
Meliqulov Abduhalil Norinovich
Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
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Annotatsiya

Ushbu tezisda tashqi bozorlarda mahsulot va xizmatlar raqobatbardoshligini oshirishda zamonaviy marketing texnologiyalarining oʻrni tahlil qilingan. AI, CRM, Big Data, SMM, AR/VR va boshqa vositalarning strategik qoʻllanilishi marketing jarayonlarini avtomatlashtirish, mijoz ehtiyojlarini oldindan aniqlash va individual takliflar orqali savdoni oshirishga xizmat qilishi koʻrsatilgan. Tashqi bozorlarda ustunlik innovatsion yondashuvga asoslanadi.

References

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  3. McKinsey & Company. The State of AI in Marketing. 2023
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