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Ilmiy maqolalar

OʻZBEKISTONDA UZUM EKSPORTI BILAN SHUGʻULLANUVCHI KORXONALARDA YASHIL MARKETING STRATEGIYASINI SHAKLLANISHINI BAHOLASH

DOI 10.67668/mj/2025issspecial/1449 Betlar 117-132

Nashr qilingan 2025-10-16

Mualliflar
Usmonova Diyora Mahmud qizi
Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
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Annotatsiya

Ushbu maqolada Oʻzbekistonda uzum eksport qiluvchi korxonalarda yashil marketing strategiyalarining shakllanishi AHP–SEM modeli asosida baholangan. Ekologik sertifikatlash, brending va raqamli kuzatuvchanlik indikatorlari orqali eksport raqobatbardoshligi bilan barqarorlik oʻrtasidagi bogʻliqlik aniqlangan. Natijalar yashil marketing korxona daromadlariga emas, balki barqaror oʻsish va tashqi bozorlarga kirish imkoniyatiga ijobiy taʼsir koʻrsatishini koʻrsatadi.

References

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