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Scientific articles

WAYS USE OF MARKETING STRATEGY IN HIGHER EDUCATION SYSTEM OF UZBEKISTAN

DOI 10.67668/mj/2025issspecial/1464 Pages 203-210

Published 2025-10-16

Authors
Karrieva Yakutzhan Karimovna a , Qahramonova Nasiba jaloliddinovna b
Affiliations
a TSEU
b student I-72/2025.TSEU
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Abstract

This article is devoted to the marketing strategy and the mechanisms of its implementation in the higher education system of Uzbekistan, it analyzes the main types of marketing strategies used in the field of higher education and their main directions, the essence of the market of educational services and educational services is highlighted. specific features of services are based, marketing strategy in the higher education system and mechanisms of its implementation are researched, systematic work and main indicators implemented in the higher education system are analyzed, supply and demand for highly educated personnel is analyzed

References

  1. Decree of the President of the Republic of Uzbekistan dated January 28, 2022 "On the Development Strategy of the New Republic of Uzbekistan for 2022-2026" No. PF-60. https://lex.uz/ru/docs/-5841063
  2. Marketing obrazovatelnykh uslug: funktsii, tekhnologii i opyt: uchebnoe posobie/ A.L. Kobleva, T.F. Maslova. – Stavropol: Stavrolit, 2019. – 116 p
  3. Fathutdinov R.A. Strategic marketing: uchebnik/ R.A. Fathutdinov. - M.: ZAO "Business School, Intel-Sintez", 2000. - 640 p
  4. Karrieva Ya.K. International marketing. Text book. – T.: SCIENCE. 2005
  5. https://edu.uz is the official website of the Ministry of Higher and Secondary Special Education of the Republic of Uzbekistan

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