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YASHIL IQTISODIYOT SHAROITIDA INNOVATSION MARKETING KONSEPSIYALARIDAN FOYDALANISH

DOI 10.67668/mj/2025issspecial/1477 Betlar 267-269

Nashr qilingan 2025-10-16

Mualliflar
Menlibaev Miyras Mambetbaevich
Tashkilot
Magistrant Berdaq nomidagi Qoraqalpoq davlat universiteti Nukus, Oʻzbekiston
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Annotatsiya

Ushbu maqolada yashil iqtisodiyot sharoitida marketingning innovatsion konsepsiyalari nazariy jihatdan tahlil qilingan. Maqolada yashil iqtisodiyotning mohiyati, barqaror rivojlanish bilan bogʻliqligi hamda marketing faoliyatida ekologik yondashuvlarni tatbiq etish zarurati ilmiy asosda koʻrib chiqildi. Shuningdek, zamonaviy marketing strategiyalarida yashil innovatsiyalarni joriy etishning ustuvor yoʻnalishlari va nazariy asoslari yoritilgan.

Foydalanilgan adabiyotlar

  1. United Nations Environment Programme. (2023). Green Economy Report. New York
  2. Peattie, K. (2010). Green Marketing: Theory, Practice, and Critique. Business Strategy and the Environment, 19(3), 187–205
  3. United Nations Conference on Sustainable Development. (2012). Rio+20 Outcome Document. New York
  4. Ottman, J. (2011). The New Rules of Green Marketing. Berrett-Koehler Publishers
  5. Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, 89(1–2), 62–77
  6. OECD. (2024). Innovative Approaches to Green Consumption. Paris

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