Tel: +998977838464
Search


Maxsus son

Ilmiy maqolalar

YASHIL MARKETING ORQALI MINTAQAVIY RAQOBATBARDOSHLIKNI OSHIRISH YO‘LLARI

DOI 10.67668/mj/2025issspecial/1487 Betlar 338-343

Nashr qilingan 2025-10-16

Mualliflar
Yunusov Baxodir Marisovich
Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
PDF Google Scholar Google Scholar

Annotatsiya

Ushbu maqolada yashil marketingning hududiy raqobatbardoshlikni oshirishdagi nazariy asoslari tahlil qilinadi. Yashil strategiyalar orqali ekologik imidj yaratish, sarmoyalarni jalb qilish, resurslardan oqilona foydalanish va barqaror iqtisodiy o‘sishni ta’minlash imkoniyatlari yoritilgan. Kontseptual yondashuv asosida bosqichli ta’sir modeli ishlab chiqilgan. Natijalar yashil marketingning strategik ahamiyatini ko‘rsatadi va amaliy takliflar bilan boyitilgan.

References

  1. Pandey, K. K., & Uniyal, R. (2012). Green marketing: Policies and practices for sustainable development. Integral Review - A Journal of Management, 5(1). https://www.researchgate.net/publication/338690653
  2. Kouskoura, A., Kalliontzi, E., Skalkos, D., & Bakouros, I. (2024). Assessing the key factors measuring regional competitiveness. Sustainability, 16(6), 2574. https://doi.org/10.3390/su16062574
  3. Li, W., Zhang, J., Zhu, H., Hao, T., Mei, L., & Su, Y. (2024). Green marketing and the path to realizing local sustainable development. Sustainability, 16(11), 4644. https://doi.org/10.3390/su16114644
  4. Shapoval, Y. (2017). The marketing role in improving the competitiveness of the region. Baltic Journal of Economic Studies, 3(4), 289–291
  5. Nikonova, N., & Mottaeva, A. (2023). The role of green marketing in regional sustainability. E3S Web of Conferences, 402, 08042. https://doi.org/10.1051/e3sconf/202340208042
  6. Domazet, I., & Kovačević, M. (2019). The role of green marketing in achieving sustainable development. Institute of Economic Sciences, Serbia. https://www.researchgate.net/publication/336886926
  7. Chen, C.-S., & Lin, L.-Y. (n.d.). A new framework: Make green marketing strategy go with competitive strategy. National Taipei University & Aletheia University. https://www.researchgate.net/publication/326074263
  8. Katrandjiev, H. (2016). Green marketing: A marketing impulse for sustainable development. Economic Alternatives, 3, 401–410. https://www.unwe.bg/eajournal/en/journalissues/article/9250
  9. Singh, S., & Sharma, S. (2017). Green marketing – A means for sustainable development. International Journal of Advanced Research in Management and Social Sciences, 6(10), 96–104. http://www.garph.co.uk/IJARMSS/Oct2017/9.pdf
  10. Alafi, K., & Hasoneh, A. B. (2012). Green marketing and sustainable development: Challenges and opportunities. International Journal of Academic Research in Business and Social Sciences, 2(1), 1–11. http://hrmars.com/admin/pics/971.pdf
  11. Annamacharya, M. (2017). Green marketing: Opportunities and challenges. International Journal of Marketing and Business Communication, 6(3), 10–17. https://www.researchgate.net/publication/333964097
  12. Eltiti, A. (2019). Green marketing: An approach to achieve sustainable development. Journal of Marketing Development, 39(1), 105–115. https://www.ajmr.org/index.php/ajmr/article/view/45

Yuklab olishlar

Yuklab olish ma’lumotlari hali mavjud emas.