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Nomeri 1 (2024)
Marketing

Ilmiy maqolalar

OʻZBEKISTONDA SUT VA SUT MAHSULOTLARI BRENDIGA TAʼSIR ETUVCHI OMILLARNING STATISTIK TAHLILI

DOI 10.67668/mj/2024iss1/1771 Betlar 86-101

Nashr qilingan 2024-03-29

Mualliflar
Eshmatov Sanjarbek Azimqulovich
Affiliation
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
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Annotatsiya

Mazkur maqolada sut mahsulotlari brendlari raqobatbardoshligiga taʼsir etuvchi sabab hamda oqibat omillari aniqlangan va tizimlashtirilgan. Mazkur omillar asosda brend raqobatbardoshligini mijozlar nuqtayi nazaridan baholash amalga oshirilgan. Raqabatbordoshlikni baholashda SmartPLS 4.0 paket dasturidan foydalanilgan va SEM modeli boʻyicha PLS algoritmi tuzilgan. Sut mahsulotlari brendlari boʻyicha raqobatbardoshlik omillarini aniqlash maqsadida oʻtkazilgan anketa soʻrovnomalarida jami 433 nafar respondent ishtirok etgan. Sut mahsulotlari brendlari boʻyicha raqobatbardoshlik omillarini aniqlash boʻyicha amalga oshirilgan tahlil natijalari mazkur tarmoqda brend jozibadorligi va raqobatbardoshligini oshirish boʻyicha ilmiy takliflar ishlab chiqishga asos boʻlgan.

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