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BUXORO VILOYATI TURIZM XIZMATLARI JOZIBADORLIGINI OSHIRISHDA RAQAMLI MARKETING TEXNOLOGIYALARIDAN FOYDALANISH IMKONIYATLARI

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Buxoro davlat universiteti mustaqil tadqiqotchisi

Annotatsiya

Ushbu maqolada Buxoro viloyati turizm xizmatlari jozibadorligini oshirishda raqamli marketing texnologiyalaridan foydalanish imkoniyatlari tadqiq etilgan. Tadqiqot doirasida ijtimoiy tarmoqlar marketingi, qidiruv tizimlarini optimallashtirish (SEO), konten t marketingi va inflyuyenserlar bilan hamkorlik kabi zamonaviy raqamli marketing usullari tahlil qilingan. Tadqiqot natijalarida Buxoro viloyatida raqamli marketing strategiyalarini joriy etish orqali mahalliy va xorijiy sayyohlar oqimini sezilarli darajad a oshirish mumkinligi aniqlangan.

Kalit so'zlar

raqamli marketing, turizm xizmatlari, ijtimoiy media marketingi, SEO, kontent marketing, video marketing, mobil marketing, turistik destinatsiya


Adabiyotlar ro'yxati

  1. Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management. Tourism Management, 29(4), 609 -623. № 1 2-SON DEKABR, 2025 -YIL
  2. Kumar, A., & Barua, C.S. (2024). Leveraging Digital Innovations in Tourism Marketing. International Journal of Tourism Research, 12(1), 8 -12.
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  7. Taylor & Francis. (2024). Digital marketing readiness among tourism firms. Current Issues in Tourism. DOI:10.1080/13683500.2024.2358047
  8. Deb, S.K., Nafi, S.M., & Valeri, M. (2024). Promoting tourism business through digital marketing. European Journal of Innovation Management, 27(3), 775 -
  9. Sharafuddin, M.A. (2024). Assessing Digital Marketing Effectiveness in Thailandʼs Tourism. Administrative Sciences, 14(11), 273.
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  11. https://t.me/statistika_rasmiy/5377
  12. https://uzbekistan.travel/uz/o/ozbekistonda -madaniy -meros -obektlarining - raqamli -platformasi -yaratilmoqda
  13. https://stat.uz/uz/rasmiy -statistika/social -protection -2 № 1 2-SON DEKABR, 2025 -YIL ,

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