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Son 10 (2026)
Marketing

Ilmiy maqolalar

RAQAMLI IQTISODIYOT SHAROITIDA KORXONALARNING STRATEGIK BOSHQARUV SAMARADORLIGINI OSHIRISH METODOLOGIYASI

DOI 10.67668/mj/2026iss10/2200

Nashr qilingan 2026-10-15

Mualliflar
Nuridinov Sunnatullo Zubayduloevich
Marketing — 10-son, oktabr 2026
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Annotatsiya

Maqolada raqamli iqtisodiyot sharoitida korxonalarning strategik boshqaruv samaradorligini oshirish metodologiyasi nazariy jihatdan oʻrganildi. Integrativ adabiyotlar sharhi va nazariy sintez orqali resurslarga asoslangan yondashuv, dinamik qobiliyatlar hamda raqamli biznes strategiyasi birlashtirildi. Raqamli resurslarning strategik natijalarga aylanishini tushuntiruvchi konseptual model ishlab chiqildi. Strategik muvofiqlik, oʻzlashtirish salohiyati va tashkiliy ambidekstrlik modelning muhim shartlari sifatida belgilandi. Vositachilik, moderatorlik va qayta aloqa munosabatlarini ifodalovchi beshta tadqiqot taklifi shakllantirildi. Asosiy omillarni miqdoriy baholash uchun normallashtirilgan koʻrsatkichlar hamda vaznlarga asoslangan integral indeks taklif etildi. Raqamli loyihalarni strategik maqsadlar va xodimlar kompetensiyalari bilan uygʻunlashtirish yoʻnalishlari yoritildi. Modelni soʻrovnoma va panel maʼlumotlarida tekshirish, indeks barqarorligini baholash hamda korxonalararo qiyosiy tadqiqotlarni rivojlantirish istiqbollari belgilandi.

Kalit so'zlar

: raqamli iqtisodiyot, strategik boshqaruv, boshqaruv samaradorligi, dinamik qobiliyatlar, raqamli resurslar, strategik muvofiqlik, oʻzlashtirish salohiyati, tashkiliy ambidekstrlik, integral indeks.

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