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No. 10 (2025)
Marketing

Articles

DIRECTIONS FOR USING DIGITAL TECHNOLOGIES IN DEVELOPING THE EXPORT COMPETENCE OF ENTERPRISES

Published 2025-10-31

Authors
Karrieva Yakutjan Karimovna
Affiliation
TDIU, professor of the "Business Management" department, i.f.d
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Abstract

This article presents a theoretical analysis of the key factors influencing export potential through digital technologies. The study is based on international scholarly sources and covers all stages from production to marketing and logistics. A conceptual model illustrates how digital transformation promotes multi -level integration in export activities. The research serves as a foundation for practical recommendations developed through a theoretical approach.

Keywords

digital technologies, export potential, digital transformation, conceptual model, international trade, strategic development

References

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