QURITILGAN MEVALAR EKSPORTIDA MARKETING STRATEGIYALARI ASOSIDA QIYMAT ZANJIRINI TAKOMILLASHTIRISH YOʻLLARI
Tashkilot
Oʻzbekiston Respublikasi Qishloq xoʻjaligi vazirligi Agrologistika, marketing va eksport boshqarmasi boshligʻi TDIU, Marketing kafedrasi mustaqil tadqiqotchisi
Annotatsiya
Ushbu maqolada quritilgan mevalar eksportida qiymat zanjirining samaradorligini oshirishga qaratilgan marketing yondashuvlari tahlil qilingan. Har bir bosqich — xomashyo yetishtirishdan tortib eksportgacha — alohida baholanib, mahsulotga qoʻshilayotgan qiy mat darajasi aniqlangan. Jahon tajribasi asosida muammolar va tavsiya etilgan marketing strategiyalari tizimlashtirilgan. Tahlillar shuni koʻrsatadiki, brendlash, qadoqlash, logistika va bozor axboroti vositalari qiymat zanjiri samaradorligiga bevosita taʼ sir qiladi.
Kalit so'zlar
qiymat zanjiri, quritilgan mevalar, marketing strategiyasi, eksport, brendlash, bozor integratsiyasi, qadoqlash
Adabiyotlar ro'yxati
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