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Son 7 (2025)
Marketing

Articles

MODALAR BIZNESIDA RAQAMLI MARKETINGDAN FOYDALANISH ISTIQBOLLARI

Nashr etilgan 2025-07-31

Mualliflar
Ziyayeva Shahlo Shoakbar qizi a , Yuldasheva Dilorom Shaxzod qizi b
Tashkilotlar
a TDIU, “Savdo ishi” kafedrasi PhD
b TDIU, “Savdo ishi” kafedrasi katta oʻqituvchisi
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Annotatsiya

Mazkur maqolada Oʻzbekistonda modalar (fashion) bozorida raqamli marketing vositalaridan foydalanish imkoniyatlari va istiqbollari tahlil qilingan. Ijtimoiy tarmoqlar, mobil ilovalar, veb -saytlar, influencer marketing, sunʼiy intellekt asosidagi texnologiy alar orqali brendlarni ilgari surish, ularning bozorga chiqish tezligini oshirish hamda mijozlar bilan barqaror aloqani oʻrnatish imkoniyatlari koʻrib chiqilgan. Raqamli strategiyalar asosida moda brendlari uchun barqaror oʻsish yoʻnalishlari tavsiya etilg an.

Kalit so'zlar

raqamli marketing, moda, ijtimoiy tarmoqlar, influencer, sunʼiy intellekt, SEO, elektron tijorat, raqamli transformatsiya, onlayn savdo platformalari, personalizatsiya texnologiyalari, mikro -influencerlar, nano -influencerlar

Adabiyotlar ro'yxati

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