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Son 6 (2025)
Marketing

Articles

TIJORAT BANKLARIDA REBRENDING VOSITASIDA MARKETING INNOVATSIYALARINI RIVOJLANTIRISH STRATEGIYALARI

Nashr etilgan 2025-06-30

Mualliflar
Mirzajonova Maftunaxon Jaxongir qizi
Tashkilot
Toshke nt xalqaro moliyaviy boshqaruv va texnologiyalar universiteti katta o‘qituvchisi
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Annotatsiya

Maqolada tijorat banklarida rebrending jarayonining marketing innovatsiyalarini tatbiq etishdagi o‘rni tahlil qilingan. Rebrendingning bank xizmatlari sifatini oshirish, mijoz ishonchini kuchaytirish, ichki boshqaruv tizimini rivojlantirish hamda raqobatba rdoshlikni mustahkamlashdagi ahamiyati ko‘rsatilgan. Tahlillar asosida rebrendingning samarali amalga oshirilishi bankning umumiy rivojlanishiga ijobiy ta’sir ko‘rsatishi haqida xulosalar berilgan. Takliflar orqali bank faoliyatini yanada yaxshilash yo‘llari tavsiya etilgan.

Kalit so'zlar

rebrending, tijorat banklari, marketing innovatsiyasi, xizmat sifati, raqobatbardoshlik

Adabiyotlar ro'yxati

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  2. Bamfo, B. A., Dogbe, C. S. K., & Osei -Wusu, C. (2018). The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry. Cogent Business & Management, 5(1), 1413970. https://doi.org/10.1080/23311975.2017.1413970
  3. Hamidi, H., Mahmodzadeh Vashan, M., Hakimpour, H., & Mohammadi, M. (2025). Designing a brand revitalization model for Refah Bank. Business, Marketing, and Finance Open, 2(2), 112 –124. https://www.bmfopen.com/index.php/bmfopen/article/view/172
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  5. Awan, I. A. (2025). Investigating the impact of rebranding on consumer perception and behaviour as an international marketing strategy [Master’s thesis, Tampere University of Applied Sciences]. https://www.theseus.fi/handle/10024/893570
  6. Mudanganyi, M. (2017). The influence of consumer based brand equity on customer satisfaction and brand loyalty in mobile cellular services [Master’s dissertation, Vaal University of Technology]. https://www.academia.edu/download/57131823/Mudanganyi_M_final.pdf
  7. Kiss, M. (2019). Rebranding and its impact on banking activities – Case study. ACTA MARISIENSIS, SERIA OECONOMICA, 1(1), 57 –65. https://doi.org/10.2478/amso -2019 -0007
  8. Tenai, S. C., & Kwasira, J. (2020). Influence of online services rebranding on customer service delivery in the banking sector in Eldoret Town. IOSR Journal of Business and Management, 22(10), 32 –40. https://www.academia.edu/download/64968409/C2211033240.pdf

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