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No. 6 (2025)
Marketing

Articles

INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES

Published 2025-06-30

Authors
Xolmirzaeva Feruza Аbdullaevna
Affiliation
TDIU, researcher
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Abstract

This article explores the practical significance of marketing strategies in enhancing the competitiveness of printing enterprises. The analysis focuses on market segmentation approaches that enable the development of customer -oriented services. Results hig hlight the role of marketing tools in creating competitive advantages. Effective approaches are developed based on strategic planning, pricing, service quality, and brand positioning through digital integration.

Keywords

printing enterprises, competitiveness, marketing strategy, customer segmentation, strategic approach

References

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