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Son 3 (2025)
Marketing

Articles

CHAKANA SAVDO FAOLIYATIDA NEYROMARKETING STRATEGIYALARIDAN FOYDALANISH AHAMIYATI

Nashr etilgan 2025-03-28

Mualliflar
Saminjonov Nurilloxon Abdubanno oʻgʻli a , Fargʻona viloyati Iqtisodiyot va moliya b
Tashkilotlar
a N/A
b bosh boshqarmasi yetakchi mutaxassisi
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Annotatsiya

Ushbu maqolada chakana savdoda neyromarketing strategiyalarining qoʻllanilish yoʻllari, ularning samaradorligini oshirishdagi roli hamda isteʼmolchilar xulq-atvoriga taʼsiri tahlil qilingan. Zamonaviy marketing vositalarining (raqamli marketing, mijozga yo ʻnaltirilgan strategiyalar, sodiqlik dasturlari va h.k.) amaliy misollar asosidagi tahlili keltirilgan hamda Oʻzbekiston chakana savdo subyektlari uchun tegishli tavsiyalar ishlab chiqilgan.

Kalit so'zlar

chakana savdo, neyromarketing, neyromarketing strategiyalari, reklama, mahsulot, mijoz, xarid, qadoq, joylashtirish

Adabiyotlar ro'yxati

  1. N.G. Cohen va boshqalar Retailer marketing strategies and customer purchasing of sweetened beverages in convenience stores. Acad Nutr Diet. 2022 Feb 28;122(11):2050 –2059. DOI: 10.1016/j.jand.2022.02.017
  2. Suvarna Hiremath va Prashant. C Retail Marketing Strategies: A Study On Changing Preferences Of Customers Towards Retail Formats. Presidency Journal of Management Thought & Research. Page 1.
  3. Yulchieva Khilola A Framework of Marketing Strategy for Small and Medium Business Growth in Uzbekistan. International Journal of Entrepreneurship. Research Article: 2024 Vol: 28 Issue: 3
  4. Pop, AN., Dabija, D.C., & Iorga, A.M (2014). Ethical responsibilities of neuromarketing companies in harnessing the market research -A global exploratory approach. Amfiteatru Economic, XVI (35), 26 -40.
  5. Madan, C. (2010). Neuromarketing: the next step in market research?. Eureka, 1(1), 34 -42. doi:10.29173/eureka7786

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