IMPROVING THE METHODOLOGY OF MARKETING RESEARCH IN THE FOOD MARKET
Abstract
This article discusses the theoretical and methodological foundations and practical aspects of effective organization of marketing research in the food market. The study systematically analyzes the dynamics of supply and demand in the market, 370 consumer purchasing behavior, the competitive environment, price volatility, and product quality factors. The characteristics of the food market — seasonality, storage and logistics constraints, the degree of dependence on imports, inter -brand competition, and consumersʼ need for healthy eating — are interpreted as decisive factors in organizing marketing research.
Keywords
Food market, marketing research, consumer behavior, supply and demand analysis, market segmentation, competitive environment, price dynamics, product quality, digital marketing, cluster analysis, market forecasting, innovative marketing approaches, brand strategy, strategic management, consumer needs, food safety, market stability, marketing decision -making
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