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Son 11 (2025)
Marketing

Articles

RIVOJLANGAN MAMLAKATLARDA ZANJIRLI SUPERMARKETLARDA CRM BOSHQARMASI: MIJOLAR MA'LUMOTI, SODOQLIGI VA OMNI-CHANNEL CHAKKANA SAMARALIGINI QANDAY OSHTIRISH (MARKAZIY OSIYOGA E'TIBOR)

Nashr etilgan 2025-11-29

Mualliflar
Юсупов Улугбек Шукруллаевич
Tashkilot
Toshkent davlat iqtisodiyot universiteti “Innovatsion menejment” kafedrasi dotsenti, t.f.n.
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Annotatsiya

Ushbu tadqiqotda Markaziy Osiyo mintaqasidagi rivojlanayotgan mamlakatlarda CRM tizimlarining joriy etilishi , mijozlar maʼlumotlari , sodiqlik dasturlari va omnikanallik orqali chakana savdo samaradorligini oshirish imkoniyatlari tahlil etilgan . Elektron tijorat bozorining jadal oʻsishi, raqamli infratuzilmaning notekis rivojlanishi va naqd toʻlovlarning ustunligi CRM amaliyotlarida qator cheklovlarga sabab boʻlayotgani aniqlangan . RFM -V modeli asosida mijozlarni segmentatsiyalash taklif etilgan . Tadqiqot natijalari asosida CRM strategiyalarini mahalliy sharoitlarga moslashtirish , maʼlumotlar sifatini oshirish va sodiqlik dasturlarini raqamlashtirish boʻyicha amaliy tavsiyalar ishlab chiqilgan . Taklif qilingan konseptual yondashuv mintaqadagi chakana savdo tarmoqlari uchun raqobatbardoshlikni oshirishga xizmat qilishi mumkin .

Kalit so'zlar

CRM boshqaruvi, RFM -V modeli, mijozlar maʼlumotlari, CLV, omnikanallik, sodiqlik dasturi, elektron tijorat, Markaziy Osiyo, chakana savdo, raqamli infratuzilma

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