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Nomeri 10 (2025)
Marketing

Ilmiy maqolalar

QISHLOQ XOʻJALIGI MAHSULOTLARI BOZORIDA DIVERSIFIKATSIYA STRATEGIYASINING RAQOBATBARDOSHLIKKA TAʼSIRI

DOI 10.67668/mj/2025iss10/67

Nashr qilingan 2025-10-31

Mualliflar
Xudayberganov Jasur Baxodirovich
Affiliation
Urganch davlat universiteti mustaqil tadqiqotchisi
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Annotatsiya

Qishloq xoʻjaligi mahsulotlari bozorida diversifikatsiya strategiyasidan foydalanishning raqobatbardoshlikka taʼsiri tahlil qilingan. Tadqiqotda ishlab chiqaruvchi korxonalar faoliyatida mahsulot turlarini kengaytirish, yangi bozor segmentlariga kirish va innovatsion marketing vositalarini joriy etish orqali raqobat ustunligini shakllantirish jarayonlari yoritilgan. Diversifikatsiya strategiyasining samaradorligi Porterning raqobat nazariyasi hamda Ansoff matritsasi asosida baholangan.

Kalit so'zlar

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References

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