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Nomeri 9 (2025)
Marketing

Ilmiy maqolalar

ISTEʼMOLCHILARNING EKOLOGIK ONGINI SHAKLLANTIRISHDA RAQAMLI MARKETINGNING ROLI

DOI 10.67668/mj/2025iss9/681

Nashr qilingan 2025-09-30

Mualliflar
Uzoqova Dilnoza Yusuf qizi
Affiliation
Toshkent davlat iqtisodiyot universiteti Marketing kafedrasi, tayanch doktoranti
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Annotatsiya

Ushbu maqolada raqamli marketing vositalarining isteʼmolchilarning ekologik ongini shakllantirishdagi oʻrni yoritilgan. Kontent -tahlil va qiyosiy yondashuv asosida ijtimoiy tarmoqlar, mobil ilovalar hamda interaktiv reklamalarning ekologik qadriyatlarni om malashtirishdagi samaradorligi tahlil qilingan. Natijalar raqamli platformalarning isteʼmolchilar qarashlarini ijobiy oʻzgartirishga sezilarli taʼsir koʻrsatishini koʻrsatadi. Maqolada shuningdek, ekologik marketingning ijtimoiy ahamiyati taʼkidlanib, bren dlarning raqamli strategiyalar orqali ekologik madaniyatni rivojlantirishdagi roli ochib berilgan.

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