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Son 4 (2026)
Marketing

Ilmiy maqolalar

THE EVOLUTION OF SALES PROMOTION IN THE DIGITAL ECOSYSTEM AND AN ANALYSIS BASED ON PRODUCT LIFECYCLE STAGES

Nashr etilgan 2026-05-05

Mualliflar
Musaeva Shoira Azimovna
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Annotatsiya

Ushbu maqolada sotuvni rag‘batlantirish vositalarining raqamli iqtisodiyot
sharoitidagi evolyutsiyasi mahsulot hayot aylanishi nazariyasi asosida tahlil qilindi.
Tadqiqotda chakana media tarmoqlari, ijtimoiy tijorat va sun’iy intellektga asoslangan
mexanizmlarning turli bosqichlardagi samaradorligi baholandi. Apple, Coca-Cola va
Walmart misollarida reklama va savdo strategiyalarining mahsulot bosqichlariga mos
ravishda o‘zgarishi ko‘rsatildi. Natijalar sotuvni rag‘batlantirish vositalari bosqichga
mos ravishda differensial qo‘llanilganini tasdiqladi. Raqamli platformalarda
giperpersonallashtirish va algoritmik boshqaruvning ahamiyati aniqlandi. Tadqiqot
natijalari asosida marketing strategiyalarini moslashtirish bo‘yicha amaliy tavsiyalar
ishlab chiqildi.

Kalit so'zlar

sotuvni rag‘batlantirish, mahsulot hayot aylanishi, raqamli marketing, RMN, ijtimoiy tijorat, sun’iy intellekt, giperpersonallashtirish, gamifikatsiya.

Adabiyotlar ro'yxati

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  16. Failure, https://www.thebrandingjournal.com/2025/02/new-coke/

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