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No. 4 (2025)
Marketing

Articles

LONG-TERM DIGITAL TRANSFORMATION STRATEGY FOR NEIGHBORHOODS: CURRENT TRENDS AND PROSPECTS

Published 2025-04-30

Authors
Kurbonbekova Mohichehra Turabjanovna a , Ostonoqulova Gulsaraxon Muhammadyoqub qizi b , Eshpulatova Muazzam Barnoyevna c , Muzaffarova Dilbar Mamalatif qizi d
Affiliations
a Tashkent State University of Economics, Associate Professor, Department of Banking, DSc
b Professor of Marketing Department of Tashkent State University of Economics, DSc
c Doctoral student of the Department of Economic and Financial Security of Tashkent State University of Economics
d Assistant, Department of Digital Economy, Tashkent State University of Economics
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Abstract

This article provides a scientifically grounded analysis of the necessity and prospects for developing a digital transformation strategy in local communities (mahallas). A comparative analysis of Uzbekistanʼs mahalla management systems with the experiences of leading countries such as Estonia, Singapore, New Zealand, and others has been conducted. Strategic directions have been developed based on the assessment of various indicators related to the development of digital infrastructure, enhancement of servic e transparency, and strengthening of civic engagement in mahallas. The findings serve as a scientific foundation for shaping a long -term, integrated, and phased digital transformation strategy.

Keywords

mahalla, digital transformation, e -government, KPI system, open data, cybersecurity, civic engagement, artificial intelligence

References

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