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No. 5 (2026)
Marketing

Ilmiy maqolalar

OʻZBEKISTON POROLON BOZORI RIVOJLANISHINING MARKETING TAHLILI VA RAQOBATBARDOSHLIKNI OSHIRISH YOʻLLARI

Published 2026-05-16

Authors
Abdurashidova Nigora Alisherovna
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Abstract

Mazkur maqolada Oʻzbekiston porolon bozori rivojlanishining asosiy
tendensiyalari, marketing muhiti va raqobatbardoshlik omillari ilmiy tahlil qilindi.
Tadqiqot davomida global poliuretan koʻpik bozori dinamikasi, isteʼmolchilar talabi,
ekologik marketing strategiyalari va mahsulot differensiyalashuvining zamonaviy
yoʻnalishlari oʻrganildi. “Egida Simakh Phars” korxonasi misolida Porterning beshta
kuch modeli va SWOT tahlili asosida korxonaning bozor pozitsiyasi baholandi.
Tahlillar natijasida mahsulot sifati, ortopedik xususiyatlar, ekologik xavfsizlik va
raqamli marketing kommunikatsiyalari korxona raqobatbardoshligining asosiy
omillari ekanligi aniqlandi. Shuningdek, ijtimoiy tarmoqlar marketingi, premium
mahsulotlar segmentini rivojlantirish va ekologik mahsulotlarni bozorda joylashtirish
istiqbolli yoʻnalish sifatida baholandi. Tadqiqot natijalari porolon sanoatida marketing
strategiyalarini takomillashtirish va korxonalarning bozor ulushini oshirish boʻyicha
amaliy tavsiyalar ishlab chiqishga xizmat qildi. 

Keywords

porolon bozori, marketing tahlili, raqobatbardoshlik, poliuretan koʻpik, ekologik marketing, SWOT tahlil, Porter modeli, premium mahsulot, raqamli marketing, isteʼmolchi talabi

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