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No. 5 (2026)
Marketing

Ilmiy maqolalar

RAQAMLI MARKETING KANALLARINI INTEGRATSIYALASH ORQALI XIZMATLAR SOHASI SAMARADORLIGINI OSHIRISH IMKONIYATLARI

Published 2026-05-28

Authors
Yahyoxonov Niyozxoʻja Bahroil oʻgʻli
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Abstract

Mazkur maqolada xizmatlar sohasida raqamli marketing kanallarining tarqoq
faoliyati va ularni yagona omnikanal ekotizimga integratsiyalash zaruriyati tahlil
qilingan. SEO, SMM, CRM, Email marketing va PPC kanallarining oʻzaro
uygʻunlashuvi xizmatlar sotuvi hajmi, mijozlar sodiqligi hamda marketing
samaradorligiga taʼsiri ilmiy asosda yoritilgan. 

Keywords

kanallar integratsiyasi, raqamli marketing, omnikanallik, xizmatlar sohasi, samaradorlik, sinergiya effekti, marketing avtomatizatsiyasi, CRM, krossplatformali integratsiya, IDME.

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