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No. 9 (2024)
Marketing

Ilmiy maqolalar

MINTAQALARDA OZIQ-OVQAT SANOATI KORXONALARINING INNOVATSION RIVOJLANISHIDA INVESTITSIYA VA RAQAMLI TEXNOLOGIYALAR OMILINING ROLI

Pages 510-523

Published 2024-11-30

Authors
Muzaffar Xabibullayevich Dadamirzayev
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Abstract

This article provides a comprehensive scientific-theoretical and practical examination of the role, impact mechanisms, and synergy of investment and digital technologies as factors in the innovative development of food industry enterprises across regions. Innovative development is interpreted as one of the key drivers accelerating regional economic growth, and its impact on the efficiency of food industry enterprises, product quality, and market competitiveness is substantiated. Investments are considered as a critical factor in financially supporting innovative activities, and their decisive role in modernizing production, introducing new technologies, and developing digital infrastructure is revealed. Furthermore, digital technologies are assessed as a strategic factor in activating innovation potential through the automation of production processes, enhancing the transparency and responsiveness of management systems, and strengthening resource utilization efficiency. The article analyzes the relationship between investment activity and the level of digitalization across regions, their impact on the innovative development of food industry enterprises, and develops scientific and practical recommendations aimed at improving regional economic policy.

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  39. 2024-yil, noyabr, 9-son
  40. © Materiallar koʻchirib bosilganda “Marketing” ilmiy, amaliy va ommabop jurnali manba
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  51. Jurnalning rasmiy sayti: https://marketingjournal.uz
  52. attestatsiya komissiyasi rayosatining 2024-yil 04-oktabrdagi 332/5 sonli qarori bilan milliy ilmiy
  53. nashrlar roʻyxatiga kiritilgan
  54. “Marketing” ilmiy, amaliy va ommabop jurnali 2024-yil 15-martdan
  55. Oʻzbekiston Respublikasi Prezidenti Administratsiyasi huzuridagi Axborot va
  56. ommaviy kommunikatsiyalar agentligi tomonidan C-5669517 reyestr raqami
  57. tartibi boʻyicha roʻyxatdan oʻtkazilgan. Litsenziya raqami: №240874
  58. “Marketing” ilmiy, amaliy va ommabop jurnalining xalqaro darajasi: 9710.
  59. ГОСТ 7.56-2002 " Seriyali nashrlarning xalqaro standart raqamlanishi"
  60. davlatlataro standartlari talablari. Berilgan ISSN tartib raqami: 3060-4621

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