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No. 9 (2024)
Marketing

Ilmiy maqolalar

OZIQ-OVQAT MAHSULOTLARINI QAYTA ISHLASH KORXONALARIDA YASHIL MARKETING KONSEPSIYASIDAN FOYDALANISHNING USLUBIY ASOSLARI

Pages 69-81

Published 2024-11-30

Authors
Shahnoza Abdirashitovna Po'latova
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Abstract

This article covers the content of the green marketing concept, the stages of development of the green marketing concept, the main components of green marketing, the principles of the green marketing concept, the methodological aspects of using the green marketing concept in food processing enterprises, the impact of green certification and environmental labeling on marketing efficiency, as well as the methodology for assessing the impact of green certification and environmental labeling on the effectiveness of the enterprise's marketing activities. WWW.MARKETINGJOURNAL.UZ 69 Marketing jurnali 2024-yil, nayabr. №9-son

Keywords

green marketing concept, environmental responsibility, sustainable development and social responsibility, “green certificates”, “eco-labeling”, consumer confidence level, consumer repurchase rate.

References

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