ВЛИЯНИЕ СОВРЕМЕННЫХ ТЕХНОЛОГИЙ НА СИСТЕМУ МАРКЕТИНГА
Abstract
. This article examines the degree of influence of modern technologies on marketing within enterprises. Current trends and rules are forcing many companies to think about their implementation in their activities, thus joining the process of universal digitalization. The study analyzed the statistics of Internet use in the Uzbekistan, assessed changes in consumer behavior, and provided examples of technologies that are actively used in business processes. The result of the work carried out was a conclusion describing each change that occurred in the marketing functions and the 4P system.Keywords
marketing, marketing functions, consumer behavior, digital technologies, internet WWW.MARKETINGJOURNAL.UZ 113 Marketing jurnali 2024-yil, nayabr. №9-son ВВЕДЕНИЕ Информационные технологии активно развиваются в последнее десятилетие. Их интеграция произошла практически во все отрасли экономики нашей страны. Цифровые технологии используются в тяжелой промышленности, торговле и повсе
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