Tel: +998977838464
Search

No. 9 (2024)
Marketing

Ilmiy maqolalar

KENG TARQATISH STRATEGIYALARI

Pages 148-154

Published 2024-11-30

Authors
Abdullo Sagdullayevich Turdiyev
PDF (Uzbek) Google Scholar Google Scholar

Abstract

This article analyzes the key principles of viral marketing and its application on social media platforms. Through widespread content distribution, brands can attract audience attention and achieve high efficiency. The article explores the critical factors of viral marketing, the mechanisms of network spread, and strategic planning methods.

Keywords

viral marketing, social networks, content, network effect, audience

References

  1. Kaplan, A. M., & Haenlein, M. (2011). Two hearts in three-quarter time:
  2. How to waltz the social media/viral marketing dance. Business Horizons, 54(3), 253-
  3. Dobele, A., Toleman, D., & Beverland, M. (2005). Controlled Infection!
  4. Spreading the Brand Message through Viral Marketing. Business Horizons, 48(2),
  5. Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J., & van Wijk, R.
  6. (2007). Why pass on viral messages? Because they connect emotionally. Business
  7. Horizons, 50(4), 291-304.
  8. Wilson, R. F. (2005). The six simple principles of viral marketing. Web
  9. Marketing Today, (70). Retrieved from
  10. https://www.wilsonweb.com/articles/checklist.htm.
  11. Ferguson, R. (2008). Word of mouth and viral marketing: Taking the
  12. temperature of the hottest trends in marketing. Journal of Consumer Marketing,
  13. 25(3), 179-182.
  14. Leskovec, J., Adamic, L. A., & Huberman, B. A. (2007). The dynamics of
  15. viral marketing. ACM Transactions on the Web (TWEB), 1(1), 1-39.
  16. Kumar, V., & Mirchandani, R. (2012). Increasing the ROI of social media
  17. marketing. MIT Sloan Management Review, 54(1), 55.
  18. Berger, J., & Milkman, K. L. (2012). What makes online content viral?
  19. Journal of Marketing Research, 49(2), 192-205.
  20. Domingos, P., & Richardson, M. (2001). Mining the network value of
  21. customers. In Proceedings of the seventh ACM SIGKDD international conference on
  22. Knowledge discovery and data mining (pp. 57-66).
  23. Rust, R. T., & Oliver, R. W. (1994). The Death of Advertising. Journal of
  24. Advertising, 23(4), 71-82.
  25. Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F. (2008). Internet-
  26. induced marketing techniques: Critical factors in viral marketing campaigns.
  27. International Journal of Business Science and Applied Management, 3(1), 33-45.
  28. Subramani, M. R., & Rajagopalan, B. (2003). Knowledge-sharing and
  29. influence in online social networks via viral marketing. Communications of the ACM,
  30. 46(12), 300-307.
  31. HubSpot Research. (2023). 2023 Marketing Trends and Data Report.
  32. Global Web Index (GWI). (2022). Social Media Users by Country & Age
  33. eMarketer. (2023). Viral Marketing Statistics and Trends for 2023.
  34. Hootsuite & We Are Social. (2023). Digital 2023: Global Overview Report.

Downloads

Download data is not yet available.