ИННОВАЦИОННЫЕ МАРКЕТИНГОВЫЕ ПОДХОДЫ К ПРОДВИЖЕНИЮ УМНЫХ ТЕХНОЛОГИЙ В СФЕРЕ ЖИЛИЩНО- КОММУНАЛЬНОГО ХОЗЯЙСТВА
Abstract
Modern housing and communal services are under pressure from the need to increase energy efficiency, reduce operating costs and improve the quality of services. The article analyzes the key barriers to the introduction of smart technologies in the housing and communal services market, segmentation of consumers is carried out, a model of the hierarchy of needs of consumers of housing and communal services is proposed, the dependence between the needs and the selection of specific smart technologies for managing an apartment building is revealed.Keywords
housing and communal services, target segments, needs, relationship marketing, competitive mechanism. ВВЕДЕНИЕ Актуальность темы исследования обусловлена тем, что, несмотря на остро назревшую необходимость внедрения рыночных механизмов в сферу WWW.MARKETINGJOURNAL.UZ 369 Marketing jurnali 2024-yil, nayabr. №9-son жилищно-коммунального хозяйства (ЖКХ), можно утверждать, что маркетин
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