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No. 9 (2024)
Marketing

Ilmiy maqolalar

SANOATNI RIVOJLANTIRISHDA RAQAMLI MARKETINGDAN FOYDALANISHDA XORIJ TAJRIBALARI

Pages 391-399

Published 2024-11-30

Authors
G'ulomjon Qarshi o'g'li Sharipov
PDF (Uzbek) Google Scholar Google Scholar

Abstract

World experience shows that digital marketing technologies are of strategic importance in the development of industry. In the USA, the European Union and China, industrial enterprises have effectively used SEO, SMM, Google Ads, AI (artificial intelligence) and Big Data analysis to increase the speed of market entry, expand exports and develop interactive relationships with customers. In China, e- commerce platforms such as Alibaba and JD.com are helping to strengthen global trade of industrial products. In Germany, digital transformation and automated marketing strategies are being widely implemented based on the principles of “Industry 4.0”. In the USA, large industrial companies such as Tesla and General Electric are using advanced technologies to increase brand loyalty and attract customers through artificial intelligence and automated marketing systems. Foreign experience shows that digital marketing for industrial enterprises is not only an advertising tool, but also a powerful mechanism that creates the opportunity to increase competitiveness and innovatively adapt to the market.

Keywords

digital Marketing, commercialization of industrial products, SEO (Search Engine Optimization), SMM (Social Media Marketing), Google Ads, Facebook Ads, Yandex Direct, E-commerce, B2B and B2C marketing, export Strategies, CRM (Customer Relationship Management), brand strategy and Advertising, big data and artificial intelligence (AI) in marketing, digital WWW.MARKETINGJOURNAL.UZ 392 Marketing jurnali 2024-yil, nayabr. №9-son Transformation, social media marketing, online trading platforms, product diversification, customer behavior analysis, SWOT analysis and marketing strategy, Industry 4.0 and Digital Economy, international marketing standards, investments and industrial development, foreign experience and industrial marketing, conversion rate, ROAS (Return on Advertising Spend), CTR (Click-Through Rate), customer engagement strategies.

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