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No. 8 (2025)
Marketing

Scientific articles

KORXONA IMIJINI MUSTAHKAMLASHDA MEDIA MARKETINGNING KOMMUNIKATIV AHAMIYATI

Published 2026-06-19

Authors
Matyakubova Aziza Atabekovna
Pdf (Uzbek) Google Scholar Google Scholar

Abstract

Ushbu maqolada dunyo bozorida raqobat kuchayib borayotgan bir paytda, korxonalar uchun faqat sifatli mahsulot ishlab chiqarish yetarli emas. Mahsulotlarni sotish, ularni bozorlarda imijini oshirish, mijozlar bilan doimiy kommunikatsiya olib borish va ijobiy jamoatchilik fikrini shakllantirish orqali bozorda oʻz oʻrnini mustahkamlash uchun media marketingdan samarali foydalanish boʻyicha tahlil oʻtkazilgan va tavsiyalar berilgan. 

Keywords

Zamonaviy marketing, raqamli kommunikatsiya, media marketing, kontent marketing, кorxona imiji.

References

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