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No. 6 (2026)
Marketing

Ilmiy maqolalar

MINTAQAVIY TURIZMDA INNOVATSION VA INSTITUTSIONAL MEXANIZMLAR SAMARADORLIGINI BAHOLASHNING KOMPLEKS MODELINING AHAMIYATI

Published 2026-06-23

Authors
Toshev Nurbek Janon oʻgʻli
Affiliation
Karshi State University image/svg+xml
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Abstract

This article proposes a comprehensive model for assessing the effectiveness of 
innovative and institutional mechanisms in regional tourism development. The model 
provides a systematic evaluation of the impact of tourism infrastructure, digital 
technologies, institutional cooperation, and governance factors on regional tourism 
growth. The research findings contribute to improving tourism management efficiency, 
increasing investment attractiveness, and ensuring sustainable development.

Keywords

regional tourism, innovative development, institutional mechanisms, comprehensive assessment model, tourism efficiency, digital transformation, tourism infrastructure, sustainable development.

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