MINTAQAVIY DARAJADA TRANSPORT TIZIMINI RIVOJLANTIRISHDAMARKETING STRATEGIYALARIDAN OQILONA FOYDALANISH (XORAZM VILOYATI MISOLIDA)
Abstract
This scientific article provides an in-depth analysis of the rational use of
marketing strategies in the development of the transport system under regional
economic conditions, using the Khorezm region as a case study. The research examines
the territorial characteristics of the transport services market, consumer needs and
behavior, marketing research, digital marketing tools, and the impact of marketing
communications on the efficiency of the transport system. Based on statistical data
from 2020 to 2024, scientific conclusions and practical recommendations are
formulated to improve marketing approaches in the regional transport services market.
Keywords
transport system, regional marketing, transport services market, marketing strategy, Khorezm region, digital marketing, logistics.
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