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No. 1 (2025)
Marketing

Scientific articles

TIJORAT BANKLARIDA RAQAMLI MARKTING STRATEGIYALARIDAN FOYDALANISH IMKONIYATLARINI OSHIRISH

Pages 471-480

Published 2025-06-30

Authors
Raximov Shoxrux Furqatovich
Affiliation
“Oʻzsanoatqoʻrilishbank” ATB departament direktori
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Abstract

Mazkur maqolada tijorat banklarida raqamli marketing strategiyalaridan foydalanish imkoniyatlarini oshirishning ilmiy nazariy jihatlari yoritilgan. Tijorat banklarida raqamli marketing strategiyalarini joriy etishda balanslangan koʻrsatkichlar tizimi konsepsiyasi asosida tashkil etish metodologiyasi boʻyicha takliflar ishlab chiqilgan. Axborot texnologiyalarida qoʻllaniladigan marketing texnologiyalari turlari va ularning tasnifi keltirilgan.

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