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No. 4 (2025)
Marketing

Articles

MARKETING STRATEGIES OF INCREASING THE EXPORT CAPACITY OF COTTON-TEXTILE CLUSTER

Published 2025-04-30

Authors
Satvoldiyev Ulugʻbek Kamilovich
Affiliation
Candidate of Economics, Senior Lecturer of the Department of Economics of Andijan State University
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Abstract

The study examined the role of marketing strategies in enhancing the export potential of cotton -textile clusters. It was identified that to improve export performance under increasing global competition, actions such as brand promotion, adoption of e - comme rce, product certification, and logistics optimization were essential. The research also emphasized the importance of understanding foreign market demands, conducting marketing analysis, and developing customer -oriented strategies. Based on 538 the findings, practical recommendations were formulated to support the advancement of cluster effectiveness and competitiveness.

Keywords

textile, cluster, export, export potential, management, standard

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